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Published on Oct 5, 2012
When you pop in the Madden 13 video game, the first image is of Baltimore Ravens' linebacker Ray Lewis in a locker room giving a motivational address to the viewer. Lewis' speeches on and off the field have become legendary, from his pre-game "dogs in the house" huddle, to his impassioned, end-of-season oratory after the Ravens' crushing defeat in the AFC Championship game. Perhaps unknown, Lewis' motivational rhetoric has been heard outside the confines of NFL fields and locker rooms, in other leagues, sports and venues, engineering immediate and dramatic results. Rachel Nichols reports.