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Strategy before tactics

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Uploaded by on Oct 31, 2007

This video is from John Jantsch, author of Duct Tape Marketing. Small business owners need to develop a solid marketing strategy before they ever start thinking about the day to day tactics.

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  • This is great!

    1 Visualize my ideal customer [one that values my difference] and 2, Communicate my difference creativitely

  • really true....strategy before tactics...

  • nice ...

  • Exactly. No amount of tactics or dazzling copy writing will rescue you from a flawed strategy.

  • It's the marketing strategy that really makes all the differnece.

  • Excellent!  Can't wait for the May 21st & 22nd 2 Day Intensive Certification.

    Tracy Gardner

  • Great video, thanks!

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