Animation "Conduire pour le travail" pour l'INRS

Les Chinois a réalisé pour l'INRS quatre modules d'animation humoristiques et sans parole portant sur la prévention des risques routiers en milieu professionnel.

As part of its information mission about safety at work, INRS asked the agency to make an animation showing the importance of road safety rules in the workplace.
The challenge was to make something playful out of an austere subject (the safe delivery of a package) and deliver the message in a meaningful way for all, solely through animations.
The agency realized a short and dynamic module combining illustration and photo-realistic elements reminding the world of artisans, with a sympathetic main character meant to be recurrent in the next three future events. This animation won the Innovation Award at the road safety World Trophy 2008 .

Category:

Nonprofits & Activism

Tags:

• prévention routière
• INRS