52 Comms mixup video 16: Rebecca Denison

Rebecca Denison is a super-smart digital analyst working for Digitas in Chicago. Her specialty -- or at least how I came to know her -- is measurement and Tar Heels. Let's take measurement first. Rebecca has worked with analytics guru Katie Paine and she provides great perspective on the tools and trends companies need to look out for. So we talked about that. Rebecca also went to college at North Carolina. And I have always been a HUGE UNC basketball fan. So I lived vicariously through her as she described being on campus during the 2009 national championship run.

Anyway, take a listen to Rebecca's interview and see what you think. She recommends some good measurement blogs to follow. And I'd recommend you check out her blog too -- RebeccaADenison.com.

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People & Blogs

Tags:

• Rebecca Denison
• #52CommsMixup
• 52 Comms Mixup
• measurement and analytics
• measurement
• communications measurement
• Digitas
• Chicago