Google's Advice On How Brands Can Leverage Social Media
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This video is a response to Media professor/expert Paul Levinson on new media influence
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It seems someone defines it as Social Advertising. Well, B2C Advertising looks becoming easier, but the missing point is word of mouths maximally work 30 % on traditional advertising. Basically, if your product get word of mouths 30% while you lauch an advertising campaign. "you just waste your money and time". That, I suppose, Nike now does not do any traditional advertising. Now, they just try to create opinion leaders for the word of mouths or social advertising. I think this is harder to do.
hayashi1412hotmail 9 months ago