Web Ad 2011 - Sonderpreis Effizienteste Kampagne, IKEA Florian

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Uploaded by on Sep 14, 2011

Kampagne: Florian - Virales Seeding
Kunde: IKEA Austria
Mediaagentur: MediaCom
Kreativagentur: GroupM Interaction

Jurystatement zur Entscheidung:

"Mit „Florian" gelang es IKEA, mit minimalem Budgeteinsatz weltweite positive Resonanz zu generieren.
Das extrem hohe virale Potential des TV-Spots wird optimal genutzt, zusätzlich ist es durch die Social Media Strategie (und hier vor allem durch virales Seeding) gelungen, dieses Potenzial noch einmal zu steigern."

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Nonprofits & Activism

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Standard YouTube License

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