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Uploaded on Nov 21, 2011
Social business seems to be on everyone's lips these days. But what exactly is it? And how is it different than other aspects of social media communications?
Recently Edelman Toronto played host to a social business session by David Armano, EVP, Global Innovation & Integration. He spoke with both employees and clients about ways to structure and manage emerging social businesses.
Disclaimer: Among the brands mentioned in this video, Walmart is an Edelman U.S. client.