Wayne Hemingway interview for Shell LiveWIRE (April 2009)

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Uploaded by on May 13, 2009

In this fascinating exclusive interview for Shell LiveWIRE, Wayne Hemingway (www.hemingwaydesign.co.uk) talks about how he took Red Or Dead from humble beginnings on a market stall in 1980 and turned it into an award-winning international fashion label.

In this video, Wayne also explains;

- Why a recession can be a great time to start a creative business
- What ingredients you need to turn great ideas into viable businesses
- The personal qualities you need to be a success
- His innovative new 'Starter for Ten' project - free workspace for creative businesses in Gateshead town centre (www.gateshead.gov.uk/starter4ten)
- KioskKiosk - his new popup shops backed by Boris Johnson and the Greater London Authority (GLA)
- His top tips for scaling up and taking your business to the next level

To watch the full 11min 7secs video or others like it go to: http://www.shell-livewire.org/video-lounge

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