CrossFit - Expanding CrossFit NYC

In 2005, CrossFit NYC started as a workout club, meeting a couple of times a week in Central Park.

Once it got cold outside, owners found a Globo Gym where they could work out for $5 a head. Then they got kicked out.

"We were too loud and crazy," explains co-owner Josh Newman. "The other problem is we unintentionally stole personal-training clients."

All told, CrossFit NYC got kicked out of about five gyms over the course of two and a half years. Finally, owners found a 1,200-square-foot space in Manhattan.

"I remember thinking at that time, I wasn't sure there were 25 people in all of Manhattan who wanted to do this crazy CrossFit stuff," Newman says with a smile.

Today, CrossFit NYC has 500 members and two locations: one about 5,000 square feet and the other that is more than 10,000 square feet. And owners are looking for a third space to keep pace with growing membership.

"We've never done any marketing, never done any proactive PR," Newman says. "And fortunately or unfortunately, it turns out that if you come in and you come to classes and you do the WODs, it works."

Video by Mike Koslap.

• Category

  Sports

[Kenny Laughton]

Didn't you hear him say in the video that they're at around $200/month? That's rock bottom pricing considering their location.

[Stuart Smith]

Its funny when people bitch about the price. 10 years ago people outright laughed in your face if you said "someday you'll pay $100/month for your phone, $150+/month for your TV and Internet and $300 a month for gas" and today thats just what we do. Any GloboGym is going to cost $75/month for basic access, add $75/for a 'personal trainer'. Crossfit is personal training with the added benefit of community, that coupled with the results is worth it. There's a reason CF is growing and not failing.

[GetTaoOfBadassHere]

Hi there, have you experienced Atomic Fat Loss? (look it up on google) You will discover the serious crimes we commit against ourselves. With Atomic Fat Loss, you will discover how to burn calories quickly.

[TheJurgenHabermas]

Anybody can do jumping jacks or split jerks or row or go for a run.

But if you're a hipster dork, you gladly pay to do it just to say you Crossfit, because you are a loser brand-whore.

[Wan Kidd Fong]

i see, awesome. Thanks for the reply :)

[mariannale]

$165 in Nj and worth every dollar!

[mskelseypeters]

Yeah, rep NYC! It's my goal to be able to join this box. I've tried it out and I love it. Yes, UWS! :D

[Christopher Burgess]

One for the quote book!

[nomnomnation]

i pay £60 per month, its a lot but i use it!

[mrtruelove6]

200 for unlimited is a good price especially for NYC im in New Jersey our prices go from 125 for 2 days to 195 for unlimited

[mrtruelove6]

i was a personal trainer lowest cost for 3 sessions was 150 which was a rip off because the owner of the gym i was at wouldnt let me go over the hour with the client even if i wanted to so i switched to crossfit