TIMG has produced the Viva Bronx Festival for 5 years for the Hostos Community College Foundation. The Integrated Marketing Group has produced the event bringing a day of entertainment, cultural celebrations, College Homecoming parade and activities, families and friends, foods and crafts as well as a multicultural environment. Numerous sponsors and vendors participate in the event each year. Some sponsors include Citibank, WAMU, Chase, State Farm, Fideles Care, Healthfirst, US Army, US Navy, USMC, Lincoln Hospital, NY Yankees, Monster and many others has supported the event. Media partners to name a few are Daily News, Hora Hispana, Bronxnet, Que Buena Radio, Univision Radio, Cosmovision, WOJO and more.
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