Melbourne, Victoria, Australia. Melbourne. Far, far from ordinary.

Greater Melbourne is set around the shores of Port Phillip Bay, while the city centre is laid out in a large rectangle on the northern banks of the Yarra River, about five kilometres from the bay.

The soul of a city
Melbourne, Victoria is a lively and cosmopolitan city that combines a fanatical love for the creative arts and good living with a state-wide sports addiction to make a city like no other. Food, art, music, wine and football -- is there anything else?

Melbourne CBD
One glance at a map and it's obvious that Melbourne is a planned city: a tidy, balanced grid of neatly angled streets. But beneath this lies a restless creative energy constantly pushing back at the city's seeming conservatism. From Southbank and the Yarra to the Flinders and Greek Quarters, the CBD is made up of precincts -- distinct enclaves each with its own flavour and charm.

City fringe
Extending around the bay are a number of inner suburbs, each with its own distinct character and personality. A short tram ride from the city centre, Melbourne's suburban neighbourhoods are a must see for anyone wanting to experience what life here is really all about.

For more information on Melbourne see the website:
www.visitmelbourne.com

Category:

Travel & Events

Tags:

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• victoria
• melbourne victoria australia
• travel to melbourne
• travel to victoria
• melbourne ad
• melbourne tourism
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[mulhollanddrivecb]

What is the name of the song (and singer)?

[visitvictoria]

@mulhollanddrivecb Glad you like the music the song is: A heart divided by Holly Throsby

[magillamax]

As a one to two minute advert this could be a very effective and attractive advert. But at 30 seconds it feels undercooked. Too short for an atmospheric style. 30 seconds needs more dynamism, more effective scenic imagery. I would love to see the 1-2 minute version of this - surely it exists. From a Victorian's point of view - we have far more attractive elements to our state's offerings than that!

[visitvictoria]

@magillamax there are other versions of the TVC which showcase different attractions of Victoria. Each ad will use different scenes. There isn’t an extended cut so far containing all of the scenes yet. Once the other parts of the series become available we will upload to YouTube for everybody to see.

[smk638]

I love this ad so much. You can feel the warmth, the creativity and the homeliness of Melbourne. It's such a friendly ad and it is so greeting. Makes me feel so blessed to live in this amazing city!

[ilyacibko]

@visitvictoria hahaha, i'm from Russia and this is exactly what it's like to be looking at Melbourne through a computer screen. Australia seems like heaven compared to cold, grey, dull Russia... hope to move there soon! :)

[SKPVK]

was this shown when Oprah Aired in the US?

[tybabyfromduval]

i love this commercial!

[mulhollanddrivecb]

Thanks for letting me know about the song. I love it--and the Melbourne ad is brilliant.

[visitvictoria]

@rangerjohn12000 the title ‘Western Hemisphere’ is depicting where the ad will be premiered, in this case the ad is targeted at an international audience and this TVC will be shown in Europe.

[alaricdogface]

You had me at sunshine!