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Service-learning students research social media ads

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Published on Mar 6, 2013

Last fall students in Dr. Brian Calfano's American Political Behavior and American Democracy and Citizenship classes created, produced and implemented their own research experiment involving social media advertisements.

The Click to Count experiment assessed whether people would click on social media ads for locally-targeted, non-partisan election information and if an endorsement from the League of Women Volunteers influenced the decision to receive that information.

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