Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you.
Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy.
Creating Innovators -- Tony Wagner
Outliers -- Malcolm Gladwell
In the Plex -- Steven Levy
Steve Jobs -- Walter Isaacson
The 4-Hour Workweek -- Tim Ferriss
These previous episodes are talked about in today's show. Go back and listen, if you missed them.
Episode 037 -- Preneur Hierarchy
Episode 041 -- Marketers Filters
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