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Mike Blinder on New Business Prospecting for Media Companies as part of "Survival Media Sales"

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Uploaded by on May 30, 2009

Mike Blinder, author of "Survival Selling, Even in the Toughest Times," speaks and conducts a book signing at the INMA (International News Media Assoc.) World Congress in Miami. The topic of this segment is on better new advertiser prospecting as part of his "Survival Sales" process for media companies that he writes about in his book.

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