Roger Dooley - (Part 1) Neuromarketing and The Future of Market Research

Roger Dooley, CEO, Dooley Direct, presents "Neuromarketing and The Future of Market Research", describing various techniques of Neuromarketing, ranging from fMRI to facial coding. The presentation also describes prospects for better techniques and external validation of these technologies, with the potential for using neuroscience technology and behavioral research to create better products and more effective advertising.

Roger Dooley presented this speech at the Advanced Market Research Conference at the Suarez Applied Marketing Research Laboratories at The University of Akron on October 7, 2011. To learn more about the conference, please visit http://www.uakron.edu/cba/cba-home/dept-cent-inst/suarez/conf/.

Category:

Science & Technology

Tags:

• understanding consumer mind
• marketing research
• consumer research
• marketing communications
• suarez labs
• suarez conference
• future of market research
• roger dooley
• dooley direct
• behavioral
• research
• facial coding
• neuromarketing
• neuroscience