BC Dairy Foundation: Giant Monster

BC Dairy Foundation: Giant Monster

DDB Vancouver wanted to make milk more socially relevant to teens. Rather than preaching the benefits of milk, the new BC Dairy campaign demonstrates the consequences of not drinking enough milk.

Product:
Milk
Agency:
DDB Canada, Vancouver
Production Company:
Curious Pictures - New York
Director(s):
Abe Spear
Creatives:
Alan Russell (Executive Creative Director)
Dean Lee / Cosmo Campbell (Creative Director)
Kevin Rathgeber (Copywriter)
Dan Strasser (Art Director)
Sue Bell (Agency Producer)
Mary Knox (Executive Producer)
Country:
Canada

Category:

Entertainment

Tags:

• bc
• dairy
• foundation
• giant
• monster