Kevin Ranford of 1-800-Flowers.com and Tracy Benson of Best Buy talk about how each social media platform should have multiple feeds that address different needs (some Twitter feeds are good for "Deals of the Day" for example, whereas others are better for news distribution).
Read more about the Shop.org summit at: http://ebayinkblog.com/2009/09/29/shop-org-2009-social-media-applied-to-ecomm...
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