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Heineken Italy Activation Milan AC Real Madrid

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Uploaded by on Mar 12, 2010

On the night of the October 21st the Real Madrid played Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldnt say no and had to go to the classical concert.
But...

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Sports

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Top Comments

  • The guy at 3:46 was not very happy about it.

    Maybe he was there really to watch the concert!!!

  • Someone knows how to make good, cheap, publicity :D

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All Comments (214)

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  • look see it please youtube.com/watch?feature=play­er_embedded&v=HG9vFwcUIRA

  • @wAv3 it's not publicity, it's a marketing campaign called "viral marketing" :D

  • このドッキリは何回観てもクソ感動する!

  • @Twonkybot yes they did:)

  • I hope they served free beer as well ....

  • Haha, brilliant!

  • That was very unique!

  • no body's a real victim in this cool devious plot. I mean, students don't wanna study, girlfriends want to hang out with their boyfriends, and employees always want breaks.

    Besides, Heineken did skysports a huge favor by dragging over 1.5 million people to watch. say what you will, it was a win win situation for everybody.

  • @wAv3 Lulz wrong person i ment bucurvictor

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