CAAP Launchs Statewide Radio Campaign

The Community Action Association of Pennsylvania is excited to announce the launch of a three week radio campaign aimed at increasing community awareness of Pennsylvania's Community Action network while encouraging community leaders to partner with local Community Action agencies to tackle poverty and strengthen local community and economic development.

The campaign is comprised of three 60 second radio ads that will run from Thursday, August 14 to Wednesday, September 3 on the Radio PA Network of AM and FM radio stations.

The ads feature the stories of three low-income Pennsylvanians who reached self-sufficiency with help from Pennsylvania's Community Action agencies. Each ad encourages listeners to visit the findcommunityaction.org website, where community leaders can learn more about community action and reach out to partner with local Community Action agencies to help strength economic growth and guide residents out of poverty.

The campaign also includes two weeks of National Public Radio programming sponsorship on 6 stations in Pennsylvanian.

NPR Sponsorship Stations and Script

WQLN-FM, 91.3: Erie
WDUQ-FM 90.5: Pittsburgh
WPSU-FM 91.5: State College
WITF-FM 89.5: Harrisburg
WVIA 89.9: Northeast PA
WDIY 88.1, Lehigh Valley

NPR Sponsorship Script: Programming is supported by the Community Action Association of Pennsylvania, dedicated to providing people with the means to support their families, invest in their futures and give back to the community. Information online at find community action (dot) org.

The CAAP Communications Committee worked closely with state association staff to craft this statewide awareness and partnership campaign.

Category:

Nonprofits & Activism

Tags:

• Community
• Action
• Association
• of
• Pennsylvania
• Self-Sufficiency
• partnership
• awareness
• poverty