Jimmie Hale Mission - Greg

We had the pleasure of posting this spot for the Jimmie Hale Mission and our friends at the Forte' Marketing Group. It's an amazingly simple and poignant reminder that behind ever piece of cardboard held on the side of the road, there is a real person. Greg in the spot isn't talent, but a real client of the mission.

So how's it done? Greg is really holding a piece of blank cardboard and we used Flame to motion track the type to each side of the card. We took a really great custom font, messed it up even more with shadows and lighting effects and added some motion blur. Voila.

http://www.jimmiehalemission.com/
http://www.fortemg.com/

Category:

Nonprofits & Activism

Tags:

• Atomic Pictures
• Forte' Marketing Group
• Jimmie Hale Mission
• Special Effects
• television commercials
• homeless
• cardboard
• motion tracking
• flame

[windridr66]

That's my friend and I'm so proud of him