Guerilla Classrooms - interactive outdoor advertising

Milwaukee-based COA Youth & Family Centers (COA) is partnering with Cramer-Krasselt/Milwaukee to raise awareness of the positive impact parents' involvement with their child's education has on chances of success in the classroom and beyond. The pro bono campaign brings interactive learning displays, or "guerilla classrooms," to life around the Milwaukee area.

From life-size puzzles, word searches, mazes, books and rulers, to sign-language translators, around-the-world basketball courts and even a visual sound wave wall, these high-impact games and activities -- many a first of their kind -- are designed to teach "real-world" applications of math, science, geography and reading, as well as encourage interaction between parents and their children. The campaign will span traditional radio and out-of-home executions, as well as full bus immersions and unique installations at one of three Milwaukee-area parks, including Johnsons, Mitchell and Bradford Beach Parks.

http://media-room.c-k.com/2011/06/20/cramer-krasselt-creates-guerilla-classro...

Category:

Entertainment

Tags:

• cramer-krasselt
• c-k
• milwaukee
• COA
• HIP
• learning
• advertising
• puzzle
• word search
• game
• swing
• playground
• children
• parents

[TheArtfulLife]

Yvonne, well done, thanks for sharing! I love the idea of "guerilla classrooms" all over the place...since kids are absorbing information everywhere then why not have it be structured uniting children and their parents in the learning process. Kudos to you and your agency! Fabulous Job!

[fcharapata]

great work