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Audi A1 Diamond Edition

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Uploaded by on Apr 11, 2011

The Norwegian importer of Audi, Harald A. Møller AS, has initiated a unique collaboration with the renowned Norwegian goldsmith and diamond specialist Thomas Heyerdahl. Together they have created the beautiful and sensational Audi A1 Diamond Edition.

Diamonds are a girl's best friend

The Audi A1 Diamond Edition has been released in 57 issue, corresponding to the 57 facets in a brilliantly cut diamond. Mr. Heyerdahl has adorned the gearstick of this unique vehicle with 24 diamonds, totaling 0.48 carats.
In addition, the car is equipped with a cosmetic box with exclusive products from Guerlain. Every detail of this car has been considered with women who desire high quality and uniqueness in mind.
For the sake of discretion, the Audi A1 Diamond Edition logo, a D and E fused together in infinity, is only visible on the fenders and boot hatch of the car. The car keys are accompanied by an exclusive diamond necklace, encrusted with ten diamonds, designed by Mr. Heyerdahl.
During the project, Audi and Mr. Heyerdahl have worked towards emphasizing the common features between cars and diamonds. Both cars and diamonds are reputed for their great beauty, evoking strong emotions and contributing to creating everlasting memories. Contemporary cars are are first and foremost about design and sensuality, which is the same that is expected from a diamond in order to invoke a woman's desire.
The Diamond Edition combines a futuristic car design and engineering solutions with Mr. Heyerdahl's expertise in craftsmanship, detail and jewelry design. The emphasis is placed on aesthetic and refined expression. A diamond represents authenticity perfection and the unbreakable, the same aspects that Audi emphasizes their creations.

A designer's dream

I've always had a dream of combining there feelings in a car, to implement the diamonds on the aesthetic to a sophisticated and complete way. The concept has been a challenging and exciting task. The boundary between the clean and simple phrase, and "too much" is fine. Audi has given me no restrictions in terms of developing the ideas that I had as a starting point for this project. To work in a team with people who are best in their fields has been a great inspiration and joy. A number of suppliers for six different countries have been involved throughout the process. Everyone has been just so passionate in doing their best to succeed with this car.
The launch of the Audi A1 Diamond Edition is a dream come true, now we merge the two world together in one concept" says a proud goldsmith Thomas Heyerdahl.

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