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New Media & Marketing Hybrids in Healthcare: Part 2

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Uploaded by on Apr 7, 2009

This presentation was part of a series of webinars held by speakers of the upcoming Health Care New Marketing Conference. The conference will be held June 15-16th, 2009 and will focus on the strategic applications of new media for executives in the health care industry. For more details, visit http://www.q1productions.com/healthcarenewmedia

Today's healthcare climate requires a new breed of marketer -- one with the skills to utilize new media as well as traditional marketing and communication tools. This presentation examines the skills required, how to successfully recruit or train this new hybrid marketer, and how to integrate that role into your department.

The Speaker is Elizabeth L. Scott, CEO and Principal Consultant of Raven New Media.

Elizabeth L. Scott is also The Former Associate Vice President of Marketing and eBusiness, Norton Healthcare.

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