David Midgley: The 5 Tasks of Managing Innovation

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Uploaded by on Jul 29, 2010

David Midgley, Professor of Marketing at INSEAD and author of The Innovation Manual, outlines the five tasks an organisation needs to implement for successful innovation to occur. Professor Midgley was a speaker at the Cambiio/CEDEP Innovation-in-Action Conference in April 2010. Produced by the BlueOceanVideo.com.

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