SEAT GUINNESS EVENT 18TH MAY 2011 ATOI

Case Study: SEAT- UEFA Europa League Final in Dublin
(A Touch of Ireland)
Date:18th May 2011
Attendees: 700
Venue:Guinness Storehouse

Background: For the second year running SEAT are sponsoring the UEFA Europa League Final.

Challenge:

To demonstrate that Dublin could host a major European club final for the first time ever.

To deliver a signature platform that shares the spirit of the SEAT UEFA Europa league final by uniting their guests in a shared celebration.

An additional challenge to the event was the visit of HM Queen Elizabeth II which brought huge traffic restrictions to Dublin from Tuesday 17th until Friday 20th May. There was a high security risk associated with this visit which impacted transport for the Europa League Final. This included parking restrictions and a series of road closures in the City.

Solution:

A Touch of Ireland managed all aspects of the logistics for 700 SEAT guests ranging from their airport arrivals and departures, accommodation, transportation, staffing and a significant amount of VIP arrangements.

SEAT guests celebrated the game in a unique location, the Guinness Storehouse which combines the power of history with the allure of contemporary design.
Guinness is the most well known brand of Ireland and as a brand is all about community and bringing people together and sharing stories!
We create a unique experience by bringing together an individualized lighting concept, Sound, Visuals and Backdrops.

Result:

The event was a huge success and SEAT guests were highly impressed by the smooth running and professional management of their autentic UEFA Europa League Final celebration experience.

Category:

Travel & Events

Tags:

• A Touch of Ireland
• Dublin