Memphis, TN/Concord, NC -Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty just can't keep out of each other's worlds. The latest video released as part of BC and Goody's Pick A Powder campaign shows Richard Petty rocking out on the keyboard while waiting for Trace Adkins' reaction. Since the campaign started in early 2010, they have been in a friendly rivalry with each other over the air waves, on Facebook, and in videos at PickAPowder.com, all in an effort to get the most fans to join their team and to show who experiences the most pain.
The BC and Goody's Pick A Powder campaign plays off the fierce and generational loyalty users have to either Goody's or BC. Through the series of spoofs, jabs, challenges and contests, Adkins and Petty will continue to take on new experiences in each other's profession throughout the year, culminating at the Goody's Fast Relief 500 in Martinsville, Va. in the spring. The funny moments have been captured on film and are regularly posted on www.pickapowder.com. Fans of either or both men will be brought into the fold to help decide which brand is the favorite among powders users and which one of the two men truly suffers from the toughest pain.
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