Sri Lanka Small Miracle

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SLMFA
June 23, 2009

www.slmfa.gov.lk Sri Lanka Small Miracle - Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle yesterday (23)with the ushering of peace in a new era. Addressi...

www.slmfa.gov.lk

Sri Lanka Small Miracle -
Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle yesterday (23)with the ushering of peace in a new era.

Addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, President Mahinda Rajapaksa declared 2011 as Visit Sri Lanka Year.

In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island.

The President said: Having regained peace, my vision for development of tourism has become a reality. The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry.

Managing Director of the Sri Lanka Tourism Promotion Bureau Dileep Mudadeniya, said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country.

The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach, he said.

Sri Lankan tourism industry has a great potential in the future. In 2008 Sri Lanka Tourism was able to earn economic events worth around US$ nine trillion and we hope that in the future Tourism will be one of the major foreign exchange earning industry, Chairman of the Sri Lanka Tourism Promotion Bureau, Bernard Goonetilleke said.

Source: dailynews.lk

Category: News & Politics

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BROWN1925 (1 month ago) Show Hide

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Missing home soooo much when I see this! Love sri lanka.

Abeyforu (1 month ago) Show Hide

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OMG...I love my country...missed my country already..but now feel like i was foolish to leave my country.......

skas420 (1 month ago) Show Hide

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Nice vid!!! Love from Pakistan!! :)

citydealers (1 month ago) Show Hide

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thnx 4 d v-deo..hey dying fly b4 u die visit dis small miracle island...proud 2 b SRI LANKAN...hurayyyyyyy...

mssca (1 month ago) Show Hide

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Who sing the song? Who is the singer?

DJTHIWA (1 month ago) Show Hide

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I Love My SL~

Looserdew (1 month ago) Show Hide

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They do live peacefully now...its a great place to be..

Looserdew (1 month ago) Show Hide

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Glad you enjoyed our country... please come back soon :)

chamalka123 (1 month ago) Show Hide

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awesome.i love this

deejhon (1 month ago) Show Hide

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I live in Sri Lanka. It is truly a land like no other.

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Sri Lanka Small Miracle

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