Interview with Jeff Hayzlett, CMO of Eastman Kodak Company

I told Jeff at the beginning of our interview that he is quickly becoming one of my favorite speakers ever (and I see a lot of speakers). He mixes humor, passion and valuable insights skillfully and is able to completely take control of the crowd. In addition to being able to provide video tips (he gave me some pointers on how to get the best out of my new Zi8 prior to his talk), he also gets the importance of mixing social into his bag of marketing tricks. Listen in as we talk product placement (think Celebrity Apprentice) as the new way to advertise. Oh yeah, if you're a CMO, Jeff's got some advice for you. LISTEN!

Category:

Education

Tags:

• Jeff Hayzlett
• ANA
• Masters of Marketing
• Kodak
• Social