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Brennen Jeffers: 2012 Young Retailer of the Year

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Published on Jun 4, 2012

Jeffers became general manager of an underperforming store after college and revived its reputation and performance. He removed underperforming merchandise, remodeled the interior to gain 1,500 square feet of retail space, increased SKU count from 5,000 in 2009 to more than 30,000 in 2011 and experienced a 20% increase in both 2010 and 2011 with increased gross margins.

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