Published on May 23, 2013
Agency: Ogilvy & Mather
Soundtrack: "Live In Italian" by THEMUSICBANK. more info @ http://themusicbank.net
Director: Antony Hoffman
Actor: Pierfrancesco Favino
Executive Creative Director: Giuseppe Mastromatteo, Alessandro Sabini
Client Creative Director: Marco Geranzani (Copywriter), Giordano Curreri (Art Director)
Head of Planning: Giovanni Lanzarotti
Account Director: Laura Mora
Account Executive: Valentina Noè
TV Producer: Francesca D'Agostino
Production Co.: Indiana
Executive Producer: Marco Cohen
Producer: Marta Stella
Claim: "Practice the Art of Fine Food, every time you can."
Pay-Off: "S.Pellegrino... Live in Italian."
S.Pellegrino - The finest sparkling natural mineral water
* "Live in Italian, with Pierfrancesco Favino" - April 2013
For the first time in France and world premiere, S.Pellegrino (the Italian star of sparkling waters) unveiled a TV campaign, as ambassador, the famous Italian actor Pierfrancesco Favino. For the first time in its history, S.Pellegrino announces the launch of a new international communication campaign broadcast world premiere on French TV screens on April 30. True to its Italian origins, S.Pellegrino naturally chose the actor Pierfrancesco Favino as ambassador in the commercial whose implementation was entrusted to Antony Hoffman. "S.Pellegrino, Italian Living", is more than just a slogan. Since the year 2000, S.Pellegrino develops this theme and draws on his Italian heritage core values it exports throughout the world for over 100 years, and who are best known on five continents sparkling water. Today, the currency of S.Pellegrino inviting "Living Italian" takes on a new dimension with the international communication campaign that brings to life the riches of Italy in the secret art of the table, an innate sense of style, passion, ability to enjoy life and the pleasure of being together. In this film, S.Pellegrino transposes its know-how and Italian passion: "Cultivate love of the table at any time" bringing a touch of exceptionality in daily life, to live authentic and unexpected moments of conviviality. Enjoy being together, live cooking as an opportunity to meet and share: Here are all the ways to enjoy the pleasure of simple things of life pleasure that knows no geographical or cultural boundaries. Shot in the heart of the Chinese metropolis Shanghai, the commercial depicts an unexpected meeting, a unique experience of sharing that celebrates a new friendship was born around a common passion and a glass of S.Pellegrino. To bring its values throughout the world, S.Pellegrino chose Pierfrancesco Favino, world famous Italian actor, who put his cinematic talent honored for the advertising film directed by Antony Hoffman, to whom we owe some of the most famous commercials. Mediterranean heart, with a style and elegance that appeal across borders, Pierfrancesco Favino is one of the players who best represents Italy around the world. Both charming and imbued with a genuine simplicity that suits both Italy Pierfrancesco Favino was able to curry favor with the largest international filmmakers Ron Howard for his film "Angels and Demons" in which he shared the poster with Tom Hanks, to Spike Lee ("Miracle at St. Anna") or in box office hits such as "The Chronicles of Narnia - Chapter 2," said Pierfrancesco Favino is the world film scene.
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