Fear the Turtle

Diamondback terrapins, a once-plentiful species now dwindling in the Chesapeake Bay, became the unofficial mascot for the University of Maryland teams as early as 1924. The iconic "Testudo," namef for a bronze sculpture of the terrapin on campus, would not become the official mascot for the school until 1933. For decades Testudo was often a comic or a combative cartoon character. In 2003, University Marketing and Communications began its well-publicized "Fear the Turtle" campaign that created a handsome, charismatic, roaring terrapin.

Produced by Mac Nelson and University Video.

Category:

Education

Tags:

• University of Maryland
• diamondback terrapin
• endangered species
• Testudo
• mascot
• promotional ad campaign
• Fear the Turtle

[doyhla]

Seasons don't fear the turtle.

[Coasterrider210]

hahahahahaha