Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

BMW at the Geneva Motor Show 2009. BMW Concept 5 Series Gran Turismo. Concept and Target Groups.

Loading...

Sign in or sign up now!
2,611
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Mar 14, 2009

Chris Koenders discusses the idea of PAS and the target groups this innovative concept was designed for.
"Progressive Activity Sedan" is a new vehicle category that is set to reshuffle the cards in the premium upper medium segment. Chris Koenders explains what "Progressive Activity Sedan" or PAS exactly stands for and how it defines a new category. Progressive stands for: creative, innovative, taking a step into the future of individual mobility, in terms of concept as well as customer orientation. Activity addresses the product highlight of variability and extends sedan associations with untypical, yet desired and emotional virtues. Sedan creates worldwide positive associations of status, prestige and formal elegance.

  • likes, 3 dislikes

All Comments

Adding comments has been disabled for this video.

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more