Ecommerce tips by Elastic Path Software (www.elasticpath.com) - To improve your site search tool it important to test out misspellings for brand names. Search tools have the ability to correct misspellings for common words but is often unable to identify and fix errors in brand names. It is worth the time to go through some of your major brands and test it out in your site search tool and make sure that your search tool is not providing 0 results found, then manually go in and enter all the various ways you might misspell the brand name to ensure that your customers are getting to the pages they are looking for.
For more great ecommerce tips go to the world's number one ecommerce blog Get Elastic at http://www.getelastic.com
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