Innovation in Emerging Markets

MNCs have realised that Emerging Markets including BoP are promising segments to do serious business and hence are looking for innovations. Based on decade long experience in working with companies like Unilever, GE, Intel, Shell, DuPont, John Deere, DSM and Syngenta to innovate products and processes, MART has come out with comprehensive framework for Innovation - the MART's 3i Innovation Framework - Inquiry, Immersion and Implementation. Pradeep Kashyap, CEO MART talks about the 3i approach and on Product, Process and People Innovation.

Category:

Film & Animation

Tags:

• MART
• Innovation
• Emerging Market
• Base of Pyramid
• Pradeep Kashyap
• Approach to Innovation
• Process Innovation
• People Innovation
• Business Mind Social Heart
• India
• talking