email marketing

email marketing is fast emerging as the most effective Internet promotional tool. It's fast, precise, and cost-effective. Plus, it allows marketing managers to execute Internet-based promotions with unparalleled precision. With email marketing, you can deliver your message to the right target to generate high-quality traffic to your web site. The best part: you only send your message to the people who want to know more about your products and services.

As a result, this promotional tool has generated higher-than-average response rates (as high as 15 percent and even higher for some companies). Such superior response rates are due in part to two distinct characteristics of email marketing: (1) recipients have elected to receive information about specific product or service categories. This makes an audience more responsive to the marketing messages it receives. When a member decides s/he does not to receive promotional email messages anymore, s/he can simply opt-out or unsubscribe. (2) Email marketing is relatively new. The novelty effect has helped numerous marketers achieve superior returns on investments.

But the environment is changing rapidly. As the excitement for this Internet tool builds, it is rapidly joining the class of main stream marketing tools. This means recipients receive more messages every day; response rates drop. While 5 to 15 percent response rates were not unusual 24 months ago, today the average return is around 3 to 4 percent.

Nonetheless, the fact remains that email marketing still represents a cost-effective way to reach your target market. Careful planning and flawless execution can mean the difference between a 5 and 15 percent rate.

Category:

People & Blogs

Tags:

• email
• opt-in
• marketing
• online
• broadcast
• emailing

[19RoseMarry]

Hello Guys,

Mail Ma$cot, the most notorious mailer on the web, has taken their rotation to another level. Get with us today on Skype, MSN, YMSG, or AOL at eDataKing or call us at +1 513-277-0424 !

[emarketings1]

Yantram bpo services pvt. Ltd. Provides service of Email Marketing Companies, email marketing services india, Outsourcing Email Marketing services, email advertising agencies, email advertising companies india , Bulk Email Marketing Services, Email Marketing Solution, Business email marketing.

[skafa94]

Buy 1,000,000 email addresses @ emailbuyer.co.uk for just $100!

[downlinebuilderdirec]

I agree email marketing works very well, people just need to learn how to build a subscriber list and learn how to track their email advertising. remember to take baby steps.

[tomeudotcom]

@MarketingAlien

1.2 billion email ids in one database

ping me over skype or yahoo msngr to get it

id for both is

kankddlj

[mailmascot]

Thanks, some great tips and an interesting video.

Although, at the moment I'm using the Mail Mascot to manage my email marketing as I find it much easier/faster. Definitely works well with the tips outlined in this video.

If you want to take a look it's at MailMascot(dot)com

Ha, stupid YouTube not letting me post links. ^

Cheers

Mike