Dunlop 'Tested for the Unexpected'

An absolutely stunning ad with the perfect soundtrack.

Uncompromising director Tony Kaye was apparently given a limitless budget and sent away to shoot whatever he wanted. When he came back from the netherworld this was the deliciously surreal result. Kaye even tried to have it exhibited at the Tate, that's how good he thought it was.

Music
The Velvet Underground
'Venus in Furs'

Category:

Film & Animation

Tags:

• Digital
• Cinema
• Media
• DCM
• DigitalCinemaMedia
• Cult
• Ads
• CultAds
• Dunlop
• Tyres
• Tested
• for
• the
• Unexpected

[alexWiiDS]

@proudy666 I think any of the films by Tarsem like The Cell and The Fall remind me of this advert. They have such a strong visual style.

[atwaterpub]

I worked on the digital color art design of this ad. It was shot in black and white and then colorized by the staff at CST Entertainment using their proprietary colorization software on the Silicon Graphics platform.

Tony Kaye nominated me for an international monitor award for this and I flew to Washington DC for the ceremony, but some ad from Sony won the award.

Working on this video was one of the high points of my entire career. It was challenging and fun work with Tony Kaye.

[proudy666]

Love this advert with a passion. Why doesn't someone make a film in this style? It would be amazing..

[MrVultcher]

Superb... yep the best ad yet...

[unlokia]

@zyrtec3 Same as me... Pirelli... I thought "SURELY it's on YT?"

[unlokia]

@edwardbare Same here, and I failed.

[BruceBoogie]

Yeah - I remember this advert being sensational - and it is!

Thanks for putting it on YT

[edwardbare]

I also was trying to find this ad under "Pirelli" for years. I was so taken with this ad when it came in the 90s (and I had a black and white tv). Told all me friends about it back home now I can finally show it to them.

[RobertoWatchin]

the Only ad that has made any sense

[Aspivenin]

Gorgeously artistic and provocative, wonderful...and one of the Velvets' best songs - unbeatable ad