Reframing Global Poverty: Martin Kirk (Oxfam) on Finding Frames (www.findingframes.org)

Martin Kirk, Head of UK Campaigns for Oxfam GB, speaks about the power of using an understanding of values and 'frames' (the cognitive structures we use to interpret situations, discourses and ideas) to significantly enhance public engagement with global poverty. Recorded at the University of Brighton/ESDinds 'Making the Invisible' conference on 17 December 2010.

The ideas that Martin presents in this talk are discussed in detail and context in the Finding Frames report, available for download at www.findingframes.org

For further information on the University of Brighton ESDinds project, visit http://www.brighton.ac.uk/sdecu/research/esdinds/about.html

Footage made available by kind permission of the University of Brighton Sustainable Development Coordination Unit.

Category:

Nonprofits & Activism

Tags:

• global
• poverty;
• values;
• frames;
• Oxfam;
• behaviour
• change;
• Finding
• Frames;
• nonprofit