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Smarter Food Supply

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Uploaded by on Apr 19, 2010

Paul Chang, IBM
New System Traces Thailand's Agricultural Products from Farms to Store Shelves Globally
IBM (NYSE: IBM) and FXA Group have joined with Thailand's Ministry of Agriculture to enable farmers, exporters and retailers to improve global food safety by making Thailand's products traceable from farms to store shelves. Thailand is one of the world's largest producers and exporters of agricultural products. With a global food supply chain that crosses international borders, consumers lack a source of reliable information about the conditions their food was grown and shipped under. This new collaboration will use sensors to track the origins of food produced in Thailand to help ensure its freshness upon its arrival in global markets.

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