Channel 4 'True Blood'/Digital PR + Social Media

Channel 4 commissioned us to promote True Blood, the award-winning vampire drama created by Alan Ball (Six Feet Under, American Beauty).

We set up a series of secret blogger events and a press junket with the show's star Stephen Moyer. We seeded a number of assets including episode trailers, spoilers and video interviews with the cast.

As part of the social media campaign a live webchat was created which allowed fans to question Stephen Moyer. We also created the True Blood Fang Club on Facebook and Flickr, and vampire playlists on Spotify which offered new platforms for audiences to engage with.

Results

•Over 300 pieces of online coverage including The Guardian, Heatworld.com and The Times

•Media coverage reached an audience of over 22,879,117

•"True Blood is quite possibly the best show EVER" Heatworld.com

•"One of the best television moments of the year" The Guardian online

Related Hot Cherry clients: E4, BBC One, BBC Three, BBC Worldwide, Disney Channel, Disney Junior, FX

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• Channel4
• TV
• Television
• True
• Blood
• Buffy
• Vampire
• Alan
• Ball
• Six
• Feet
• Under
• American
• Beauty
• Stephen
• Moyer
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry