TVC: Toyota Hybrid Camry - 'Experience the Future'

Hybrid Camry

Toyota is launching the next phase in its campaign for Hybrid Camry, the first Australian built petrol electric hybrid.

Produced by Oddfellows, the campaign consists of television, print and an extensive online banner campaign.

The campaign focuses on the impressive performance and technological benefits of the Hybrid Camry, whilst dispelling some of the misconceptions that surround hybrid technology.

Scott Thompson, Corporate Manager National Advertising, at Toyota Motor Corporation Australia, says, "This campaign communicates some of the remarkable attributes of the Hybrid Camry, including its power, technology levels, comfort, reliability and low service costs. Through this campaign we're challenging consumers to "experience the future of driving today."

TVC Credits: Oddfellows: Executive Creative Director - Wayne Maloney; Creative Director -- Mark Sheridan; Agency Producer - Carolyn Thomas; Account Director -- Nadine Fine. Media agency: TMS. Production: Rotor Studios.

Category:

Autos & Vehicles

Tags:

• Advertising
• Toyota
• Oddfellows
• Hybrid
• Camry

[FCPjunkie]

i wish i knew more on compositing.. what software do u use to create videos such as this one..

[OddfellowsAustralia]

@FCPjunkie The 3d car and environment was created in a software program 'Maya' and composited together in a software programme called 'Nuke'. A final layer of grading and visual effects were added using a software called "After Effects'. Thanks for your interest!

[WhiteIceMan3]

stop calling it the hybrid camry, call it the camry hybrid like the rest of us!!!

[ForgottenCavalry]

utterly fantastic advertisement, wish all car ad's were like this. Straight to the point with whats new in a futuristic style background

[FCPjunkie]

i like !!