During this brown bag session, Matt Baron of Inside Edge PR shares advice with undergraduate and graduate students of his alma mater, the Medill School of Journalism at Northwestern University.
Since 2001, through workshops, webinars and columns, Matt has trained thousands of professionals, ranging from reporters and publicists to a wide array of business leaders. His topics encompass various facets of the story-telling process, such as interviewing techniques, numerical literacy, and working effectively with reporters under deadline pressure.
Some of the nations most respected PR firms, including GolinHarris and Edelman, have retained his counsel for all-day training sessions on media crisis management and developing positive relations with the media.
Over the past decade, Matt has been an occasional guest lecturer to graduate- and undergraduate-level classes. For more information, visit http://www.InsideEdgePR.com
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