Dove - Evolution
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Oh, people benefit from photoshopping alright - the repulsive companies that do it. They are raking in millions by making people feel like they aren't good enough.
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@oguzjhan True, but it can also be considered creation of another form of beauty.
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Great movie by Dove.
For those of you who doesn't know, this was the first ever "viral" to win the "film" prize in Cannes, one of the most important ones.
I personally believe it was well deserved, it's stupid to try to be perfect.
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So almost anyone can be a photo model then huh?
9 months ago 2
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It's creepy!!
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@34099832 I completely agree!!!!!!
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exactly what i mean false advertising!!!! girls think they have to look like this!!!! be the perfect size have the perfect look. to be perfect in looks is being absolutely 100% fake!!! to me everyone isnt perfect except God.
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Interesting to see that Dove are still working with Ogilvy (in Toronto).
In the 50s (I think) David Oglivy created a very successful campaign with a photo of a woman in a bath holding a bar of soap in one hand and a phone in the other.
The headline was, “Darling, I’m having the most extraordinary experience…I’m head over heels in DOVE!
Corny but research had show that the word ‘darling’ came top when generating emotional impact.
Clearly, ’darling’ is a good buzz word.
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The picture was pretty before they photoshopped it and so was the girl.
TBH, no one really benefits from photoshopping. The public get depressed, the models feel like crap because they think they're not pretty enough on their own, and people start to develop eating disorders.
And yet we still do it.
Sporkette95 2 years ago 34
So many women are in psyco-therapy or depressed or divorcing or taking chemical anti-depressants because they feel unloved and unfulfilled because of body image issues.
We are becoming a society of mutants-- mutating away from our natural human personalities. We are judgemental. We are all trying to "sell" something. Lets go back to nature. Teach our children...
peacewomanisrael 3 years ago 10