Bruno (sometimes written as Brüno) is a fictional gay Austrian fashion reporter portrayed by Sacha Baron Cohen, who first appeared during short sketches on The Paramount Comedy Channel in 1998, before reappearing on Da Ali G Show. Following the success of Ali G Indahouse and Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Universal Studios acquired the rights to make a Brüno film.
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