Online Ad War

http://www.quadrantONE.com CNBC's Julia Boorstin interviews Mario Diez, CEO of quadrantONE, about the importance of premium ad inventory:

The role Google will not play is in providing premium inventory. For brand marketers it has long been said that they value the environment that messages run in. And we've seen better performance for that matter.

The quadrantONE network will deliver premium ad inventory from its four co-owners: Gannett, Tribune, Hearst and the New York Times.

Original airtime: Mar 3, 2011 © CNBC LLC

Category:

News & Politics

Tags:

• Gannett
• Tribune
• Hearst
• New York Times
• Google
• AOL
• Microsoft
• Apple
• premium ad
• context ad
• Julia Boorstin
• ECN
• DSP
• RTB
• quadrantone
• Mario Diez
• private online ad exchange
• CNBC
• local media