SES met with Sean Seah, Director of e-commerce for Langham Hotels International, at the Portal bar in the Langham Place Hotel Mongkok for a casual chat about his participation in SES Hong Kong 2011.
As the worldwide responsible for the group's websites, SEO, SEM, social media, mobile strategy and initiatives, Sean will be sharing his knowledge through a case-study based presentation on: Basic Essentials of an e-Commerce Website
A unique opportunity to get your ABCs right with a real practitioner!
Here's his session's abstract:
With the demand for online transactions growing fast and the synchronized growth of applications for facilitating online transactions, e-commerce is set to reach new heights of usage and popularity. The whole concept of e-commerce is pretty simple, but getting your website right and implementation is a little trickier. * Knowing what you want your website to achieve * How to audit your website * Ensuring scalability and upgrading of your website as your business progresses * What are the tools to track website performance
This is only one of the many sessions focusing on e-commerce. Take a look at the full agenda by visiting www.SESHongKong.com.
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