Driving User Behavior with Game Dynamics

(February 19, 2010) Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web.

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• Category

  Education

[nstell]

Great talk. I'm very new to game dynamics, but am increasingly interested in seeing how the game layer can be applied to educational contexts, and particularly after-school programming for teens. Thanks for sharing your knowledge.

[Rajat Paharia]

For those that are interested, I just wrote a book that McGraw-Hill will be publishing in June, called "Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification". More details at loyalty30-DOT-com

[MacTVDP]

An additional book that you have probably read is that of Daniel Kahneman "Thinking Fast and Slow".

[fitnesus]

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[lupabuatchannel]

Your Video Is Very Useful Sharing discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web.

[Brian Estremos]

both work for human biometrics.

[thebigfootme]

great talk.. i definitely agree!