LEGO Master Builder Academy Shares Coveted Secrets with Children Nationwide

A first-of-its kind premium subscription LEGO building experience for children ages 8 and older-

ENFIELD, Conn. (June 1, 2011) -- LEGO Systems, Inc. today launched LEGO® Master Builder Academy (MBA), an exciting new program that teaches the techniques of LEGO model designers via a year-long toy subscription. The introductory kit " LEGO MBA Space Designer" launches today for $29.99 at LEGO Stores in the USA and shop.LEGO.com. Beginning July 1st, the remaining five kits are available as a subscription purchase for $69.99 and are delivered to the home every other month.

Over the course of one year, LEGO MBA subscribers will receive over 1,000 LEGO pieces, six Designer Handbooks, access to exclusive web content and two unique LEGO minifigures for each completed MBA level. Each of the six kits unlock a series of Master Builder challenges, tips, videos, rewards, and more on the exclusive website, www.LEGOmba.com.

"LEGO Master Builder Academy uplevels the fun of traditional LEGO building with an entirely new approach that strengthens, tests and rewards children's building skills," says Tim Kirchmann, senior brand manager, LEGO Group. "We're encouraging a generation of more accomplished builders by giving them the tips and insights they need to conceptualize and design their own models, and we are excited to see how they push the boundaries of LEGO play."

LEGO Master Builders hold two critical jobs in the LEGO Group. The first group designs the LEGO sets sold around the world each year. The second group designs and builds all of the spectacular, one-of-a-kind LEGO models on display at parks, stores and special events across the world Both groups have contributed their tricks of the trade to create the activities found in the LEGO MBA program.

Category:

Entertainment

Tags:

• LEGO
• kids
• children
• Family
• Bricks
• Toy
• Building
• Design
• Gift idea
• Master Builder

[redflame5000]

I LOVE LEGO UNIVERSE! I LOVE LEGO! I LOVE BIONICLE! BUT THIS IS THE STUPIDEST VIDEO I'VE EVER SEEN!

[generalerwinify]

VIRGINS!!!

[TelecomXD360]

Yesterday at Downtown Disney I bought the 1st LEGO MBA Set that came with the 1st LEGO MBA Minifigure AND IT WUZ AWESOME!!!!!!! (^_^)

[joshfrank4165]

i ordered mine i cant wait for it to come in the mail

[inestd]

i want this! :)

[CP930]

lol I liked this video