NEW YORK (YouTube.com/AdAge) -- A three-year-old apparel shop in New York's SoHo district is using history stories as a primary fashion marketing tool. Called Operations, the shop is cited by Brand Experience Lab chairman David Pollinchock as one of the better examples of a retailer that has successfully infused both its in-store environment as well as its product lines with a rare and engaging sense of authenticity. The staff at Operations is regularly trained in the historical story lines related to every product.
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