Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Boosting Fashion Sales With Garment History Stories

Loading...

Sign in or sign up now!
1,631
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Sep 5, 2008

NEW YORK (YouTube.com/AdAge) -- A three-year-old apparel shop in New York's SoHo district is using history stories as a primary fashion marketing tool. Called Operations, the shop is cited by Brand Experience Lab chairman David Pollinchock as one of the better examples of a retailer that has successfully infused both its in-store environment as well as its product lines with a rare and engaging sense of authenticity. The staff at Operations is regularly trained in the historical story lines related to every product.

  • likes, 0 dislikes

Link to this comment:

Share to:

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more