IDD TV - Brand Protection Conference - Peter Gabriele ARMark GOA 2009

Peter Gabriele, Technical Director, ARMark Authentication Technologies, joins Chris Lyons of Packaging Design Magazine to explain the features and applications of their unique microtagging technology. Product counterfeiting is a huge problem to companies in a range of industries including food, cosmetics, and pharmaceuticals. Peter describes ways to embed information, character, and brand marks into products or package design that make marking them invisible to the human eye, but easy to detect with a field microscope to determine if products are original or counterfeited. For more information visit: http://www.rmark.org/

Category:

Science & Technology

Tags:

• graphics of the americas
• goa
• chris lyons
• peter gabriele
• armark
• counterfeiting
• brand protection
• microtagging