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Advertising Tips: Branding Versus Limited-Time Offers

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Uploaded by on Nov 28, 2010

http://www.MarketingBeyondAdvertising.com

Are you training your customers to ask, "When does this go on sale?"

Today's Monday Morning Marketing Quote discusses the pitfalls of limited-time offers and comes from my partner, Roy H. Williams and his book .
# "Yes, limited-time offers, when they work, cause people to take action immediately. The downside is that limited-time offers don't work better and better as time goes by. In truth, the work worse and worse. When an advertiser makes a limited-time offer, the only thing that goes into long-term memory is "This advertiser makes limited-time offers." In essence, that advertiser is training his customers to ask, "When does this go on sale?"

- Roy H. Williams

For more advertising tips, please visit: http://www.MarketingBeyondAdvertising.com

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  • Yes, I agree, limited time offers attract customers. Having a product that's marked as limited offer will give them security that they bought a product that's unique.

  • Thumbs up! Good job!

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